Our Distribution Heritage
A Legacy of Quality and Service
Hatfield & McCoy Distributing (HM Distributing) is a premier beverage distributor based in Bluff City, Tennessee, dedicated to bridging the gap between exceptional brands and the vibrant Tennessee market. Founded on the principles of integrity and exhaustive market knowledge, we have built a reputation for excellence in the liquor and beverage distribution industry. Our heritage is rooted in the deep-seated traditions of the Appalachian region, reflecting a commitment to authentic storytelling and distinctive craftsmanship.
Connecting Brands to Communities
We specialize in the strategic distribution of spirits, craft beers, and specialty beverages, serving licensed retailers, bars, restaurants, and hospitality venues across the state. Our approach is hands-on and personalized; we don't just move boxes, we build brands. By maintaining a highly curated portfolio, we ensure that each product in our lineup receives the dedicated focus and advocacy it deserves to thrive in a competitive landscape.
Our Commitment to Partners
At HM Distributing, we view ourselves as proactive partners. We leverage our extensive statewide logistics network and deep industry relationships to secure prime placements and generate sustainable demand. Whether it's an established name or an emerging boutique label, our mission is to provide the operational expertise and market insight necessary to turn potential into market-leading success. Every bottle we distribute carries the promise of our heritage: performance without compromise.
Jackie “Jack” Hatfield Jr.
Founder & President, HM Distributing
Jackie “Jack” Hatfield Jr. is the founder and president of HM Distributing (Hatfield & McCoy Distributing), a Tennessee alcoholic beverage distributor focused on building distinctive brands through personal relationships, hands-on sales, and active market development.
A direct descendant of William Anderson “Devil Anse” Hatfield, Jack carries one of America’s most recognized family names and a deep connection to Appalachian heritage. Rather than simply preserving that history, he has worked to transform its authenticity, independence, and entrepreneurial spirit into brands and businesses built for the future.
Jack’s entry into beverage distribution grew from the development and launch of The Devil’s Lightning, a Hatfield family spirits brand. Taking the product from concept to market gave him firsthand experience with nearly every aspect of building an emerging spirits brand—from product development and branding to retailer presentations, tastings, account acquisition, distribution, and market expansion.
That experience also exposed a challenge facing many independent producers: exceptional products can struggle to receive meaningful attention when competing against hundreds of brands in a traditional distribution portfolio.
Jack founded HM Distributing with a different philosophy.
- Keep the portfolio focused.
- Know the products.
- Know the customers.
- Build relationships personally.
- And give emerging brands the attention required to grow.
Today, Jack is leading HM Distributing’s expansion throughout Tennessee while developing relationships with retailers, restaurants, hospitality businesses, distilleries, and other producers seeking a more hands-on approach to distribution.
For Jack, the business remains fundamentally about relationships. Whether introducing a new product to an independent retailer or discussing Tennessee distribution with an emerging producer, his objective is the same: create partnerships that are valuable for everyone involved and build something capable of lasting for generations.
Statewide Tennessee Distribution
Licensed to distribute alcoholic beverages throughout Tennessee, HM Distributing is building a growing network of retail, restaurant, hospitality, and entertainment accounts across the state. Our focused distribution model allows us to grow strategically while providing personal attention to every brand and account we serve.